Vivendi/Canal Plus: Mobile Marketing & Advertising

A large international media company expands the possibilities of premium television content by taking it mobile with applications and mobile websites.

Client

Canal Plus Group is a French film and television studio and distributor owned by Vivendi SA.

Challenge

Canal Plus wanted to bring its premium television offerings to a mobile audience.

Solution

Adenyo was able to develop a live streaming experience of Canal Plus’s programming directly to mobile devices. The solution included a mobile site with live streaming video and downloadable application for the iPhone. Canal Plus was able to track live statistics on each of the two channels offered, gathering further market insight.

Learn more about Adenyo Mobile Marketing & Advertising Solutions