L'Oréal: Mobile Marketing & Advertising

A global cosmetics company was able to deepen some brand experiences by taking them mobile and letting users play.

Client

The L'Oréal Group is the world's largest cosmetics and beauty company.

Challenge

L'Oréal wanted to market its Garnier Pure Active and Ambre Solaire products across the mobile channel.

Solution

Adenyo created and launched a java-based game for smartphones, “Spotman,” for Garnier Pure Active. The game encouraged users to learn about Pure Active products. For Ambre Solaire, Adenyo created three sites: two mini-sites offering diagnostics information to help visitors understand which products were right for them and a third site, for customers, to discuss and rate Ambre Solaire products.

The Adenyo platform included a mobile ad serving platform and content management system that made it easy to create the mobile site and adapt its presentation for different devices and formats, including customization for iPhone and smartphones. The platform also provided L'Oréal with powerful statistical tools to know everything about the mobile site, including user visits and behaviour.

Learn more about Adenyo Mobile Marketing & Advertising Solutions