Volkswagen: Mobile Marketing & Advertising

A global brand was able to successfully translate a huge product launch and ad campaign into a mobile experience.

Client

The Volkswagen Group is one of the world's leading automobile manufacturers and the largest carmaker in Europe.

Challenge

Volkswagen wanted to ensure that its advertising campaign "Remarkable," launching the new Polo, carried over seamlessly to high-end mobile devices.

Solution

The Adenyo platform included a mobile ad serving platform and content management system that made it easy to create the mobile site and adapt its presentation for different devices and formats, including customization for the iPhone and other smartphones.

The mobile site allowed users to make dealer appointments, geolocate dealerships and view the campaign's photo slideshows and videos. The platform also provided Volkswagen with powerful statistical tools to know everything about the mobile site, including user visits and behaviours.

Result

Mobile site: m.nouvellepolo.fr

iPhone site : iphone.nouvellepolo.fr

Learn more about Adenyo Mobile Marketing & Advertising Solutions