Solutions: Mobile Analytics & Metrics

Know your customers with next-generation consumer intelligence

Most companies today are deluged with data that does little to help them understand and market to their best customers. Adenyo can help you zero in on high-value customer segments and use this competitive intelligence to craft ultra-effective, creative mobile marketing and advertising campaigns leveraging literally thousands of demographic, lifestyle, behavioural and other variables. Use this information to craft fine-tuned marketing campaigns to target precisely defined customer segments—and get dramatically improved returns.

Pioneering the new world of mobile analytics

Adenyo’s subsidiary, Generation5, allows for the collective investment in technologies to evolve our products and services and leverage detailed consumer intelligence and insights. Our combined expertise provides you with industry-leading predictive and post-campaign mobile analytics, and the ability to target consumers at the individual level—in short, the future of consumer marketing and advertising.

Predictive and real-time consumer behaviour analytics

Adenyo can integrate multiple sources of data to provide projections and insights on thousands of market variables. The result is timely, ready-to-use insights to support strategic marketing decisions. This allows you to:

  • Segment and profile your prospects
  • Target your best customers
  • Create segmented offers for your marketing campaigns
  • Achieve previously unheard-of response rates and sales
  • Collect detailed reporting data on your campaign performance

Better customer predictions

We can identify customer predictions containing thousands of consumer behaviours down to postal code and zip code level, using our proprietary prediction engine and consumer data from the census bureau and market research firms. With this level of detail, you can see your customers more clearly and find them more easily. And, most importantly, we provide you with reporting solutions that make it easy to target your customers more precisely and make better brand strategy decisions.

Services and customized solutions

Your needs may demand a fully customized solution. Our technology enables us to create custom consumer intelligence using your existing CRM or POS data and our proprietary systems. This process enables you to understand market potential across the entire population. Use our syndicated segmentation solutions, or target your customers how you want.

  • Targeted marketing: Reach your best customers with targeted marketing solutions. We provide you with specific and detailed predictions that help you create targeted campaigns with surprising response rates.
  • Brand management: See beyond past sales and market share. Use accurate predictions of purchase potential to find out where to invest—in which categories, with which customers, in which stores.
  • Distribution strategy: Understand demand from the customer up, instead of from the location down. With a better understanding of demand, you can more accurately predict the market potential of different outlets.