Motricity MobileCast is a next generation content management solution that delivers real-time, consumer relevant content to a wide range of smartphones. This comprehensive offering is designed to give smartphone subscribers real-time, zero touch access to all the relevant content, applications, goods and services they care about most, directly to their ‘phonetop’.
Motricity MobileCast offers mobile operators and enterprise brands the ability to deliver a wide range of content types (HTML5, audio, video, text) to the most popular smartphone operating systems (Android, RIM, Windows 7 and Apple iOS). It also includes easy-to-use publishing tools that reduce the time to design and develop marketing campaigns, giving marketers greater control. Motricity MobileCast also makes it easier for marketers to track their campaigns through a complete suite of reporting and insight generation tools, enabling results reporting and real-time adjustment and optimization of campaigns.
Motricity MobileCast provides:
| Real-Time Delivery |
Enables a persistent communication channel and rich engagement with consumers by offering user-relevant communications and offers.
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| Message Priority, Queue and Delivery |
Allows the marketer to design campaigns at a granular level, weighted by priority, display order and frequency. Communications can be grouped in delivery order to the device and can be scheduled based on date, time, location, etc.
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| Administration and Reporting Tools |
Easily design and deploy marketing campaigns through a single administration console, featuring pre-defined templates, list management and content management. Track all running campaigns and make adjustments real-time based on subscriber response.
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| Multi-Media Content Delivery |
Utilize embedded video and image content for compelling subscriber engagements.
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| Dynamic Program Events |
Use feeds to dynamically create messages to consumers. This provides the ability to automatically manage content refresh cycles and display engaging content without having to build individual events for each communication.
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| Personalized News Reader |
Offers a series of categorized news feeds to provide compelling content that end-users can personalize. Users find value in the content they choose to show and engage more often with the widget.
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