Motricity Marketplace enables mobile operators to effectively respond to the ever-growing demand for innovative mobile content, applications and widgets with an open, integrated, high value and highly personalized mobile shopping experience. The demand for mobile goods and services is expanding and with it the opportunity for increased adoption, usage and revenue. At the same time, however, the mobile commerce ecosystem is becoming increasingly fragmented and complex through the expanding diversity of both the types and sources for these offerings. Motricity Marketplace simplifies the complex world of mobile commerce through the delivery of a relevance-driven merchandising solution.
Motricity Marketplace provides an open and encompassing mobile commerce solution. Users can get the wide range of content, applications and widgets that are available across the mobile data ecosystem and developers can make available their complete offerings on a simple, streamlined, user-centric basis. Motricity Marketplace aggregates content, applications and widgets from a variety of sources including device OEM’s and third-party providers into one easy-to-reach and easy-to-use mobile shopping destination.
Motricity Marketplace provides:
| Enhanced Consumer Experience |
Easy access to the content, applications and widgets most important to each user including use of content ratings and reviews, express purchase and self service.
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| Content Selection and Diversity |
A wide variety of available goods and services including full-track music, videos, and other forms of rich media content, applications, widgets, carrier services and hard goods.
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| Third Party Enablement |
Provides for easy onboarding and sell-through of 3rd party offerings, including the use of click path reporting, transactional reporting and micro stores.
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| Multi-Channel Distribution |
Enables access to commerce APIs, syndicated feeds, mobile storefronts and social shopping capabilities, all through a single interface Also provides for multiple billing facilities, including direct to carrier billing.
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| Personalization and Relevancy |
Enables carriers and developers to deliver highly relevant purchase recommendations based on purchase history, user ratings and popular content.
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| Broadly Available |
Motricity Marketplace can be reached through a wide range of access mediums, including Web, WAP, J2ME, thick, thin and native clients, set-top boxes, gaming consoles, laptops, netbooks, eReaders and other IT devices, and through a wide range of mobile operating systems including Symbian, BlackBerry, Android, Windows Mobile and Palm webOS.
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