Solutions: Professional Services
We complement our core competencies with a wide range of professional services, providing the knowledge and technology to build and sustain profitable relationships with customers. Our understanding of cross-channel interactive marketing and our blending of research and database analysis enable us to offer our clients thought leadership and full implementation support, from strategic planning through to performance measurement—a true turnkey solution.
Working with major brands in many industry categories has provided us with a unique advantage in experience and the ability to use all aspects of the marketing mix effectively. Independently or in cooperation with you, we will work to ensure that the messaging and branding are consistent across all marketing channels. The result? A seamless message and a strong brand.
Direct marketing
We create both direct and database marketing programs for B2C and B2B audiences. We also integrate direct marketing programs with both traditional and interactive response channels. For example, we often use direct mail to drive web traffic and then provide custom landing sites that adapt to the customer, based on unique reservation codes. We consistently look for such opportunities to integrate digital media with traditional direct marketing as ways to reduce costs and improve impact.
Our capabilities include strategy, data analytics and profiling, program design, creative, print production and lettershop management, program tracking and ROI analysis.
Branding
Nothing is more important than the equity you build through your brand positioning and corporate image. We have helped many companies understand the essence of their brand image in the minds of customers and prospects so we can create a brand presence that is more meaningful, relevant and powerful. This involves a complete examination of all aspects of the brand through a competitive analysis, internal interviews with key executives and external interviews with clients and prospects.
Loyalty programs
Our objective is to develop and implement effective one-to-one initiatives that build customer loyalty while improving profitability for our clients. A recent CMA study determined that 72% of Canadians are enrolled in at least one loyalty program. Of those Canadians, 32% are enrolled in three or more loyalty programs. Our own studies have found that such programs do drive sales and ensure customer loyalty. It's also clear that loyal customers cost less, are less price sensitive and are more profitable.
Interactive (web, email, social marketing) programs
Building a web site is merely the beginning. The next step is determining what to do with your web presence to achieve your overall marketing objectives. You need to understand the business- and relationship-building capabilities of the internet that will set you apart. Our experience with online marketing—from a small microsite that can complement a product launch to full-fledged email campaigns, viral programs and social marketing—is what sets us apart. We know all of the buzz words: viral, web 2.0, online communities, Twitter, Facebook, Tumblr, Digg, Ning, foursquare, and Keynote; and, more important, we know how to leverage and integrate the technologies behind them to make your campaigns more successful.
